SEO Guide: How To Build Quality Backlinks

Step 6. Start building quality backlinks

Getting a high-PR website to link to your site, or specifically the keyword URL you are trying to get ranked for, is called a backlink, using the the same keyword as the anchor text.

For example… Apple Cider Nutritional Content could be a backlink from SavWire.com to the hypothetical apple website, for its page “Apple Cider Nutritional Content”.

Typically, you will need anywhere from 150 to 1000’s of backlinks for a keyword to get ranked high in Google.

The number differ for each website and niche, and Google is changing its algorithms everyday… so this is very variable.

The bottom line is: If you have useful content that people need, they will link to it.

If your content is very useful and you are a reputable website, other reputable websites (with high PR’s… such as .gov sites and news sites such as CNN) will link to you. When Google sees you have alot of backlinks, and alot of quality ones, you will go up rapidly in Google’s ranking.

This is why just spamming out a million links doesn’t do any good. On the contrary, you will be “sandboxed” in Google’s eyes, meaning you won’t really show up in their searches at all.

Being sandboxed doesn’t spell the end of your website, its just put “in the sandbox” for a month or so, just like a bad kid has to wear a dunce hat and sit in the corner for twenty minutes.

So feel free to experiment with websites that you can afford to get sandboxed! (Note that if you are being hosted on the same name server, it might affect your other sites negatively).

So how do you get other sites to link to you?

User Generated Content Sites:

A good way to get high-PR backlinks is by writing articles for such information sites such as

  • Hubpages
  • Squidoo
  • Ezine Articles
  • Etc…

What you do is you take a original version of your article (you tweak it to make it original, since Google searches for duplicate content and lowers ranking for sites that copy content) and create an informational page on one of those sites.

The reason you would do that is those sites have a high-PR, since they do lots of quality control and have internal mechanisms which rewards and promotes good, useful articles and authors. They will also usually reject non-original content or badly written articles.

I learned how effectively do this at The Keyword Academy, if you sign up for a trial membership ($1 for one month), you will have access to their webinars which effectively explain how to do this. They are quite boring, but very informative.

PostRunner.com

Post Runner is a WordPress-based article submission platform created by the people at The Keyword Academy. Its similar to the strategy mentioned above, except your submitting to article directories with much lower readership, reputation, and thus PR.

You will still gain some weight from these backlinks, but the strength will be in their quantity, so you should try to get alot.

Unique Article Wizard

This service costs $67 a month, but if you are serious about SEO, you should really look into it. Once you have a good website set up with useful content, the price will be worth the traffic generated.

SEO Tip: You shouldn’t create more than 50 backlinks per week for your site. Anything more is most likely going to raise suspicion with Google and get you sandboxed.

SEO Tip: Does rewriting articles sound tedious and retarded to you? It is. Instead us an article spinner like SpinnerChief (free) or The Best Spinner ($77 / year). From my understanding both are almost the same, so unless you want the up-most best, the free version works just fine. SpinnerChief also has a built-in submission tool.

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